Business to business Auctions
Business to Business auctions operate in the same way that both Business to Consumer and Consumer to Consumer auctions do, they establish the best value between buyer and seller of a product or service.
Reverse auctions and tender auctions service procurement (more information is available here), whilst business to business tend to be forward auctions. One business may have a specific inventory which they wish to supply to other businesses. Forward auctions within the business to business area provide this functionality, where they differ, however, to Business to Consumer auctions tends to be in the supporting workflows.
Red2 Auction enables a business to establish a work flow which is specific to the goods or services associated with the auction. For example, you may wish to integrate the auction system directly into your CRM, or warehouse despatch systems, providing a seamless, zero touch auction environment.
Business to business auctions shouldn’t just be about linking your work flows. Red2 Auction provides the means of leveraging workflows and information which is beneficial to the buyer. For example buyers who repeatable purchase goods or services can be provided with tools which improve and enhance the experience. For example; providing tools which enable your customer to understand their purchasing patterns for a specific type of good over time. This same approach can be taken for your own auction history, enabling you to better understand the needs and lot values from your business customers.
Red2 Auction is a flexible platform; each deployment is different allowing reporting, customer tools and implementation of work flow to be aligned to your specific business needs.