Red2 Auction, the world leader in customised Auction technology
Red2 Auction is the world leader in customised auction solutions for medium to large scale, as well as niche, auction models. Whereas typical auction software products are based around the concept of configuring options to set the product up, our experience has taught us that this rarely provides the level of flexibility required to align the auction system with business or consumer requirements. Red2 Auction is built around your needs, rather than your needs having to conform to an auction product.
Auctions, by their very nature, need to be precise, secure and extremely accurate. Red2 Auction is a technology platform that provides you with the robustness of a tried and trusted auction business layer. The technology platform is extended to meet your needs using our plug-in architecture. For a more detailed understanding of how this works please see the technology page.
Red2 Auction lends itself to environments where an online, live or mix of online and live auction is required.
The auction business layer can be implemented with existing plug-ins that deal with common functionality outside of the auction process itself for example:
- Management Extranet (for administration of common auction tasks)
- Inventory Management
- Customer Management
- Accounting Functionality
- Document Storage
- Online Auction Templates and Technology (for internet based auctions)
- Offline Auction Display (such as auctioneer screens and auction room projection screens)
For more information about the features supported by Red2 Auction, please view our features matrix.
Some examples of auction approaches using our technology are:
- E-Procurement and tendering portals
- Work share and resource auctions
- Automotive auctions
- Real estate auctions
- Distressed inventory auctions
- Promotional consumer auctions
- Excess inventory auctions
- Energy auctions
- Capacity auctions
- Consumer to Consumer auctions
When developing and integrating an auction solution into your business (or when the solution needs to support auctions as the main focus of your business), you will need more than just a technical solution. We understand this and provide in-depth consultancy to guide you through the process and help define innovative approaches that allow your business to maximise the advantages of the auction arena.
Please see the custom auction development process page for more information.